BEROCCA

Energy & immunity boost suppliment In the Nordics sunshine and immunity are strongly linked and therefore typical sunshine semiotics and colours are heavily used on pack. Here Berocca is consumed as a seasonal everyday energy supplement especially for the testing winter months. Widening their portfolio in the region by introducing a new Immunity + Energy proposition within the Berocca VBL that aligns to the category and also creates strong impact on-shelf. Creating dynamism and energy on pack through a disruptive assymetrical split and bringing strong energy semiotics on pack through bright colour. Packaging design