LIGHTBOX

Magic & Sparkle Lightbox - Laboratory grown diamonds Developing the brand language using Pastel colours of pinks & blues to capture the essence of bright light & colour refracted in diamonds. Breaking away from traditional jewellery boxes, simple yet elegant packaging made from card with silver foil blocking and die cut window to showcase & hero the diamonds. Using the Square box shape as a key brand assets and applying this across all touch points including point of sale and website, to appeal to consumers in an engaging way bringing fun and excitement to the category. Brand identity / Packaging design / Digital touchpoints / Pop up store