MARS

Festive selection boxes Timeless traditions Enhancing the gift appeal and value perception of Mars Christmas Selection boxes on shelf. The design idea is around the tradition of pulling open Christmas crackers and bringing the joy and excitement to life through a dynamic design. Working across a number of different sized boxes elevating the festive cues for slightly younger audience versus the larger packs which are more premium and gift worthy. Using a the festive asset the ‘christmas cracker’ that works across all the packs but flexes in style with the personality of each brand. Packaging design