SAINSBURY'S

Sainsbury's Taste the difference Developing the look and feel for a new Premium blended Rum for the Taste the difference portfolio. The product name was created & crafted to have a traditional feel but elevated by the red keyline and gold drop shadow. Having a distinctive ornate shaped label and using a ships compass as a key brand equity to reflect the days of explorational seafaring and discovery. Packaging design / Typography development

Developing the look and feel for a new Premium vodka for the Taste the difference portfolio.

Taking an illustrative approach to create a bold yet intricate pattern featuring a two headed eagle.

Using a simplified colour palette to convey the purity and using gold accents to enhance the

premium cues for the category.

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