WRIGLEYS

Orbit - Extra - Freedent: Chewing gum Iconic, vibrant & fresh Applying the visual brand language and design intent for OEF packaging across multiple formats and diverse global markets. Working closely, collaboratively and proactively with key project stakeholders. It was important to ensure a high degree of executional precision and consistency to activate the design intent effectively. The outcome brings the new brand vision to life and realises it consistently across its entire core packaging range for global implementation in key markets Global Adaptive Packaging design / Development of key assets / Pattern development / Cameo illustration development

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