HARPIC

Powerful effective cleaning Range redesign of Harpic toilet bowl cleaners for UK & India. Bringing power & modernity to the category. Creating an impactful iconic design system utilising a bold dynamic brandmark to anchor the packs. The product benefit is clearly communicated with a power burst to show the efficacy of the product supported with bold clear messaging. Colour is used to signify power & varianting on shelf for the consumer to easily navigate the portfolio. Packaging design