SENSODYNE

Lasting Protection from sensitivity For the all-new Sensodyne brand refresh each variant expression was developed to deliver designs that were dynamic, engaging and consistent with the brand vision. In order to implement the new design across multiple formats and markets effectively, detailed guiding principles were established. Providing clear guidance for an effective D2A (Design-to-Artwork) handover and for local market adaptation. Bringing a rejuvenation and energy to the range creating renewed relevance and engagement with users. Adaptive Packaging design / Development of key assets / Packaging Design guidelines