DETTOL
Portfolio extention and creating a new category Dettol laundry for developed markets. A new product that you use as an additive in your normal washing regime to kill germs. Clearly communicating the key benefit that even at low temperatures, you can be reassured that your washing will be hygenically clean. Using a bubble key visual to convey gentleness, protection & hygenie and give emotional connection & appeal to new mums, and core Dettol users, who want to maintain a healthy home. Packaging design
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